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Our Team
Management Team
Our team is more than just a group of experts; we are a passionate, dedicated family committed to excellence.
Each member brings a wealth of knowledge and experience, paired with a genuine enthusiasm for what we do.
Our personal touch goes beyond service – it’s embedded in our culture to understand your unique needs and deliver tailored solutions with care and precision.
Our commitment to you is driven by both our expertise and our deep-seated desire to see your success.
Alex Fraser
President
Victoria Fraser
V.P. Business Development
Laurie Hartman
VP Client Relations
Ian Leonard
V.P. Information Technology
Brian Gelink
V.P. Logistics and Customs
Christian Hadad
Director of Purchasing and Facilities
Joanna Fraser
Director of Warehouse Operations
Dana Kmit
Client Services Manager
Barb Knox
Consumer Packaged Goods Manager
Rahul Nandal
Customs and Trade Services Manager
Mark Firth
Logistics Manager, North America
Vanessa Mitchelmore
Logistics Manager
Claire Cudmore
Finance Manager
Our Core Values
Fraser Direct was founded in 2000 with a passion for providing one-stop shopping for clients looking for end-to-end logistics solutions.
Today, we continue this mission with the perfect combination of technology and high-touch service to enable clients to scale across all channels.
We deliver our services by exhibiting the following core values each day:
- Know end-customer requirements
- your customers are in good hands.
- Adopt and integrate technology
- build processes to scale and deliver consistent performance.
- Focus on Client Service excellence with experienced teams
- teams that are ready to adapt and service your next opportunity.
Let's talk about your unique needs
We are here to help you navigate the complexities of getting your products to the market.